The Role of Information Technology in Organisational Research and Development For Good Service Production.
The dynamics of market in any kind of service provision needs research for smooth flow of business. Research helps any organization Know what their market needs and the impact of the products and services they already produce to their markets. Before a product is accepted and highly demanded in the market, an organization has to get involved in many trials, research and analyzing of the targeted market. This means any company aiming for success needs to invest in research, which costs a lot of time and finance. Many relevant services and products have seized existing due to little emphasis on research and market analysis.
The right investment in time and money on research will make an organization get the best results to ensure success of a product. Good researches are done when good investment is put in information technology. Information technology will be used in collecting, storing and interpretation of the data gathered from a research. Technology provides avenues like the internet that can be used to gather information and conduct researches. With the internet, an organization has the power to look for information from anywhere and this includes the organization’s competitions. This is the ultimate power to getting the market the product that can satisfy the need of certain products.
With the ability to interact with the market on the internet, a company can utilize this as a means of communication. Addressing customer complaints is well done on the internet since if a problem is affecting many people, all of them can be reached through the internet and given a solution to their grievances. The communication through is effective because with the current technology, many people can access the company’s website through their mobile devices. The internet allows other users to see the solution to a problem as addressed when one user asks about it on the company’s website.
Developments in technology provide organizations the ability to do large-scale research and come up with good products in a short time. Super computers can collect large amounts of data, analyze the information and produce possible solutions to certain problems.
Information technology makes work easy in service and product manufacturing hence it is essential to any business organization in the current business industry.